Prathistha Jain is Director, VibaZone Private Limited (India). She is an aspiring Entrepreneur having been involved with start-ups and her passion is in Entrepreneurial Development and Innovation. She is also an image consultant and a regular co-speaker at Entrepreneurship conferences.

Healthcare innovation should be sustainability beyond anything else. Sustainability can be weak or strong. It is weak only when technology is the focus. There will come a time when the technology would be outgrown, thus, it is important that a strong sustainability model should be the focus as it would consider multiple parameters to ensure sustainability. Healthcare innovation should focus on frugal innovation and recombinant innovation.

What is healthcare innovation first?

Healthcare innovation should focus on innovative information technologies, devices, workflow processes, care models or business models. Many companies focus on devices as the returns on these are more tangible. However, it is equally important to focus on the other areas mentioned too.

Technology for Healthcare vs. Healthcare Technology

It is important to understand the difference between the two. Technology for healthcare would be things like mobile phones which can be used for better health and interventions that reduce malnutrition, improve sanitation, and increase safety on roads. Healthcare technology would be specifically designed to prevent, diagnose, or treat an illness, from the highly specific focused on a disease to the more widely applicable monitoring devices.

Why is innovation in healthcare so critical and yet hard?

Innovation is critical because of the need, potential and impact of affordable healthcare technologies on a society like India. Given India’s low healthcare spending, is it possible to use technology efficiently and effectively to tackle India’s healthcare challenges? Besides the core technology aspects, we need to examine the nature and pathways of healthcare R&D and innovations in India, proposed evidence-based policy measures to overcome the bottlenecks and barriers, and to enable positive and healthy growth of the med-tech industry, eventually leading to strengthening the public health care system and the public health conditions of the country.

In the 12th 5-year plan for India the following was cited in the chapter on health. “Health should be viewed as not merely the absence of disease but as a state of complete physical, mental and social well-being. The determinants of good health are : access to various types of health services and an individual’s lifestyle choices, personal, family and social relationships. The focus is on the strategy to deliver preventive, curative and public health services. Other sectors that impact good health, such as clean drinking water and sanitation are dealt under other headers. These are essentials in health care hence the chapter should cover and handle these areas carefully.” Innovation should also focus on basic needs like clean water and hygiene besides affordable healthcare technology, along with advanced communications as these will be able to reduce disease burden and improve healthcare.

The healthcare system suffers from the following weaknesses:

1. Availability of health care services from the public and private sectors taken together are both qualitatively and quantitatively inadequate. We are short of medical personnel and hence we should focus on increasing the number of people by bringing in methodologies which require minimal training to up-skill an individual to use medical equipments and carry out processes.

2. The quality of healthcare services varies considerably in both the public and private sector depending on various factors. As we do not have proper regulation, it is difficult to measure the standard of care and effectiveness of healthcare delivery.

3. Affordability of health care is a serious problem for a vast majority of the population, especially in tertiary care. As many cannot afford the services and most families end up selling their assets to treat the family members, in some cases, treating the bread winners themselves. Also, drugs for chronic conditions are expensive and require regular monitoring and management.

4. Physical Reach / Accessibility of a healthcare facility which is having an outpatient department (OPD) for common ailments, and an inpatient department (IPD) for hospitalization.

The problems outlined above are likely to worsen in future with increasing disease burden and limited health systems capacity. Over the next several years, the cost of health care would go up unless proper regulations and new models are created in India to provide health care.

The Indian medical devices industry is a very small part of the total manufacturing industry, accounting for only 0.2 percent of all certified facilities. Following points are worth noting in this context.

1. Indian Government’s National health policy aims to increase and upgrade healthcare facilities.

2. The government acknowledges the need for foreign/ private involvement in medical technology.

3. The duties on medical equipment have been reduced over a period.

4. Most critical medical devices do not require import duties.

5. Make in India Policy to boost this sector.

Need for Indigenous Technology is well felt in the sector due to following factors.

• Huge growing market supplies predominantly by imports
• High healthcare delivery costs
• Growth of indigenous technology essential for strengthening the Indian industry
• Public supported R&D is hugely required
• Development of materials and devices is a major challenge.

Other Challenges

It is worth noting that currently there is no act for Biotechnology Regulatory and the one which was drafted has lapsed in the parliament that covered primarily biotechnology and not medical technology. A specific medical device bill (currently it is covered under Drugs and Cosmetics Act) and Indian’s own certification (like FDA in US, CE in Europe) is important; passing a bill in this area will make a huge difference to the market needs.

Infrastructure gaps remain substantial and are exacerbated by under utilisation of existing resources. Healthcare infrastructure is poor, compared to urban areas. Underutilization of infrastructure further compounds the problem of meagre infrastructure.

Current World Bank data shows India spends only 4.7 % of its GDP on healthcare. This has only grown 0.7 % in over 20 years. We have 0.7: 1000 ratio for physicians, 1.7:1000 ratio for nurses and midwives and 0.7:1000 ratio for hospital beds.

Leading economics spend up to 10 % of the GDP on healthcare and have two or three times as many medical personals and beds.

The healthcare sector is currently multi-layered and complex, which makes it difficult to unlock its true potential and provide quality services.

It extends to information gathering, interactions across roles, and the potential for control over wider ranges.

How can co-working spaces, incubators and accelerators in India help innovation?

Given the severe challenges of cost, availability of health care personal and weak delivery system – the rise of co-working spaces, incubators and accelerators in India can play a role in helping innovative projects to bring medical care to the masses at a reasonable cost. These innovations will also create business and impact the employment generated by these start-ups. Unlike e-commerce and aggregated models based start-ups, healthcare start-ups require specialized skill sets, larger funding and entail longer gestation period.

All three can play a different role, let us look at each of their roles.

Co-working space

Co-working spaces have easy access in most cities and are affordable so start-ups which are technology light like application, business models and systems can surface in these places. Most of these places have a reasonable amount of networking events with minimal support and can help start-ups get going.

Incubators

These are generally publicly funded and housed in colleges and research centers. Here technology development can happen as these facilities have some equipment and that can be used by start-ups to build their products. The start-ups would get expert advice and assistance from faculty and staff.

Accelerators

Accelerators are usually managed by organizations which are looking for good technology to be applied to their existing products and customer line. They are crucial because they would give a start-up a channel for distribution and manufacturing as these companies would already have successfully entered markets earlier and would have a good market reach to support the new technology.

Opportunities in the Healthcare Innovation

The Indian healthcare sector is diversifying and opportunities are emerging in every segment, be it providers, payers or medical technology. New players are building their entry strategy and domestic players are exploring new care models to stay ahead.

Innovation and Entrepreneurship

Healthcare as a driver for Innovation and Entrepreneurship can create innovative products and generate manpower in the healthcare sector. With the advent of alternate and innovative healthcare models, such as wellness centres, diabetes clinic, day care centres, diagnostic chains, among others, the entrepreneurial spirit in the sector has heightened.

Medical Research & Technology

Medical technology is a broad field where innovation plays a crucial role in sustaining health. From “small” innovations like adhesive bandages and ankle braces, to larger, more complex technologies like MRI machines, artificial organs, and robotic prosthetic limbs, technology has undoubtedly made an incredible impact on medicine. Medical scientists and physicians are constantly conducting research and testing new procedures to help prevent, diagnose, and cure diseases as well as developing new drugs and medicines that can lessen symptoms or treat ailments.

Growing demand

Rising income levels, ageing population, growing health awareness and changing attitude towards preventive healthcare is expected to boost healthcare services demand in future. Growing elderly population, changing disease patterns, rise in medical tourism, better awareness of wellness, preventive care and diagnosis has led to an increase in demand for healthcare services.

Private and Public Partnership

Private providers have shown a keen interest in partnering with the government on various kinds of projects, including primary health centres, emergency and trauma units, radiology and dialysis centres in public hospitals, as well as health insurance schemes.

Policy Support

NITI Aayog has allocated USD 55 billion under the 12th Five-Year Plan to the Ministry of Health and Family Welfare, which is about three times the actual expenditure under the 11th Five-Year Plan The share of healthcare in total plan allocation is set to rise to 2.5 percent of GDP in the 12th Plan from 0.9 per cent in the 11th Plan. The 12th plan focuses on providing universal healthcare, strengthening healthcare infrastructure, promoting R&D and enacting strong regulations for the healthcare sector. Establishing a system of Universal Health Coverage (UHC) in the country that means each individual would have assured access to a defined essential range of medicines and treatment at an affordable price, which should be entirely free for a large percentage of the population.

Way forward

Healthcare innovation should be sustainability beyond anything else. Sustainability can be weak or strong. It is weak only when technology is the focus. There will come a time when the technology would be outgrown, thus, it is important that a strong sustainability model should be the focus as it would consider multiple parameters to ensure sustainability.

Healthcare innovation should focus on frugal innovation and recombinant innovation.

Frugal innovation

Frugal innovation is the process of reducing the complexity and cost of a product and its production. Designing products for such countries may also call for an increase in durability and when selling the products, reliance on unconventional distribution channels. When trying to sell to so-called “overlooked consumers”, firms hope volume will offset razor-thin profit margins. Globalization and rising incomes in developing countries may also drive frugal innovation. Such services and products need not be of inferior quality but must be provided cheaply. Some great Indian examples are the Jaipur foot, oral dehydration salt and many more.

Recombinant Innovation

Innovators rarely come up with new ideas; instead, they convert old ideas into new ones, adapting them from one context to another. Henry Ford adapted his automobile assembly-line technologies from meat packing plant assembly lines. The Reebok “pump” was an athletic-shoe air bladder borrowed from intravenous bag technology. Even abstruse and highly specialized technologies like polymerase chain reaction have their roots in the existing practices of other genres.

Conclusion

Healthcare innovation should be focused on future needs and not today’s needs. Market needs are changing at a rapid rate with India’s rapid growth and modernisation. Technology will keep changing hence it is not suitable to depend on it alone. The key to healthcare innovation is simplicity based on strong sustainability combining technology, accessibility, affordability, quality and availability.

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This article provides insight to the entrepreneur, starting their new venture, about thinking process of the investor so that entrepreneur can select the venture accordingly. The business proposal having the traits discussed in the article will be favoured by the investor. The two examples from real life makes this concept explicit. Even though the investor has invested in the venture considering all the aspects, the venture can be made successful only with passion and focused approach of the entrepreneur.

Introduction

Ever since the corporate entities have come into existence, raising capital for apparently viable business proposal has been possible. The entrepreneur can raise the capital from the investor initially and later on with proven track record can go for IPO (Initial Public Offer) to raise the capital from public for further growth. In this article the basic traits of the business proposal are discussed which attract the investor.

The investor favours the businesses, which are

• Sustainable
• Scalable
• And having corporate governance in place

SUSTAINABLE BUSINESS

Sustainability of business depends upon the product or the services creating value for the customers, ability to achieve breakeven within the reasonable time, competition, and efficient operations and last but not the least customers’ satisfaction.

• Value proposition

Any product or the services, provided by the businesses should be the part of value chain. The customers must feel that by using the product or services they are getting the values worth for their spending. Any business proposal which fit this criterion will have lasting future. The customer and the company should be in a win-win position.

• Breakeven

When business achieves a stage where it neither gets profit nor loss, technically it is known as breakeven point. From here with increase in volume the business starts getting profit. At breakeven point business stops burning cash. Different business takes different times to achieve the breakeven point, but for the investor sooner is better. Sometimes investor do not mind longer period to achieve breakeven, burning the cash, in anticipation of large scale volume compensating with higher profit at the later stage.

• Competition

Business should be capable of withstanding the competition. Either the business with very difficult entry barrier or business with complex operation requiring specialize skill will face less competition. Business with unique selling proposition will race ahead in competitive scenario. If promoters are agile they can beat the competition.

• Efficient operations

For long term sustainable business operations, efficiency in operation is inevitable. Inefficient operation increases the cost of goods and services and ultimately it reflects in end prices. Higher prices may be a big deterrent in competition. Efficiency leaves sufficient profit in the business to survive.

• Customers’ Satisfaction

In any business customer is king. Without customers’ satisfaction, customers can not be retained affecting business adversely. A satisfied customer brings more business through words of mouth, which is very important for sustainable business. The real test of customer satisfaction is a gain to a customer by using goods or services and not the lower price only.

SCALABLE BUSINESS

The business model which is scalable brings lot of opportunity for

all the stake holders. In a business life cycle, growth phase create the maximum wealth. The businesses which are profitable but not scalable do not attract investor as there is less room for creation of wealth.

The investor is even ready to burn the cash initially, if business model is highly scalable Walmart, Flipkart, Snapdeal & Amazon are some of the examples of highly scalable models. Only time tells when highly scalable model are successful in creating wealth.

CORPORATE GOVERNANCE

From the day when corporate entity came into existence, the corporate governance became very relevant as the ownership and management of the business rest in different hands. The transparency between all the stake holders is very important when business grows under corporate entity. The management should take various decisions in the business balancing the interest of all the stake holders. Since investors are not involved in day to day management of the business they like the companies where corporate governance is at place.

LIVE EXAMPLE OF SCALABILITY ATTRACTING THE INVESTOR

In healthcare sector Practo has set a live example of attracting high profile investors like Russian billionaire Yuri Milner, when business model is scalable.

Seven years ago, twenty-year-old engineering graduates, Shashank ND & Abhinav Lal from National Institute of Technology, Suratkal, Karnataka, founded an online health service platform, which assist patients to fix appointment with doctors. They built a software platform to digitize their health records and have online consultations as well.

Practo today scaled up to an impressive level of clientele comprising of two Lakh doctors, 10,000 hospitals and 5,000 diagnostic centers based in 35 cities in four countries and still counting.

The online service has made rapid strides, raising $124 million so far, the biggest by any healthcare start-up.

LACK OF SCALABILITY RENDERING BUSINESS UNVIABLE

TalentPad was founded by IIT and IIM alumni Mayank Jain, Nikhil Vij and Raghav Jain. They were into hiring space where a clear opportunity lies because of requirement by new businesses as well as existing businesses. It is not easy to offer a clear value proposition for long term sustainability and hence many players struggle to survive. TalentPad was in the same category and hence it has to shut down less than a year after it raised funding from Helion Ventures.

They used efficient marketplace model based on analytics to serve their customers by providing suitable candidates. In pursuit of increasing their delivery capacity it had acquired Optimized Bits, a Bangalore-based rival company. But months after that it abruptly shut shop with the remark: “We helped a lot of companies hire from some of the best tech talent in India and played a crucial role in their growth, while delivering the best customer experience. But, we failed to figure out a scalable business for a big enough market.”

CONCLUSION

Business models which are sustainable, scalable and having corporate governance definitely attracts investors but it does not mean that they will always be successful as success depends upon so many other factors as well, mainly the execution of business plan. The focused approach and promoter’s passion are the ingredients without which success cannot be spelled out.

Want to write for InnoHEALTH? send us your article at  magazine@innovatiocuris.com

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Connect with InnoHEALTH 2017 on: 
Facebook: https://www.facebook.com/innohealth2017
Twitter: https://twitter.com/innhealth2017
Linkedin: https://www.linkedin.com/groups/7043791
Stay update about the conference by visiting: www.innohealth.in