In Mumbai, durability of the bulb emerged as the highest priority while making purchase decision for light bulbs, with almost 47% of adults choosing it over other factors like price and eye comfort. While 49% of adults in the city agree that light quality affects eyesight, only 21% will opt for lighting that is comfortable for their eyes. The study conducted amongst 9,000 adults across twelve countries including India, also revealed uncomfortably entrenched mindsets with about half of the Indian population compromising on their eyesight by prioritising price (50%) and durability (48%) of bulbs over eye comfort, while making purchase decisions for light bulbs.

The situation is quite alarming considering the invasion of digital technology in our lives translating into longer screen exposure times, with almost 70% of Indians surveyed spending more than 6 hours a day in front of a screen and a similar number complaining of eyestrain! This also comes at a time as myopia hits record levels globally, with the World Health Organization predicting that one in two people will be short sighted by 2050, a vision emergency of sorts, in the not too distant future!

Ophthalmologists understand the gravity of the situation and are pulling out all stops to sensitise the general population to step up on their eye care quotient. They highlight a continued need to educate the public about eye care. In response to this situation the All India Ophthalmological Society has developed a number of proactive community oriented programs, guidelines and resources to enhance ophthalmic education amongst the public. The study of over 9,000 adults across twelve countries – India, China, USA, Czech Republic, France, Germany, Indonesia, Poland, Spain, Sweden, Thailand and Turkey – becomes even more relevant given the dire situation. It was commissioned to explore how quality LED lighting can help ameliorate the eye comfort problem amongst consumers. As per the findings of the study, 44% of Indians don’t visit an eye specialist on a regular basis while about three fourths on an average use weight (73%) and fitness (60%) as overall indicators of health. Clearly, eye care does not rank at par with other perceived health metrics. Quality lighting is not only related to longevity, but is also incredibly important when it comes to ensuring our eyes aren’t strained and feel comfortable. people should choose high quality lamps that are comfortable for their eyes.

PHILIPS LIGHTING RESEARCH

• While 49% adults in Mumbai agree that light quality affects their eye sight, only one in five (21%) will opt for lighting that is comfortable for their eyes

• Almost half of adults in Mumbai consider durability (47%) and price (45%) of bulbs over comfort for their eyes, while making purchase decisions

• More than half (53%) of adults in the city don’t regularly get their eyes checked; eye care does not rank at par with other perceived health metrics such as managing weight, fitness levels and skin care

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InnoHEALTH Volume 1 Issue 1 (July to September 2016) – https://goo.gl/iWAwN2 
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InnoHEALTH Volume 2 Issue 4 (October to December 2017) – http://amzn.to/2B2UMLw
InnoHEALTH Volume 3 Issue 1 (January to March 2018) – https://goo.gl/fksdQx

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