In Mumbai, durability of the bulb emerged as the highest priority while making purchase decision for light bulbs, with almost 47% of adults choosing it over other factors like price and eye comfort. While 49% of adults in the city agree that light quality affects eyesight, only 21% will opt for lighting that is comfortable for their eyes. The study conducted amongst 9,000 adults across twelve countries including India, also revealed uncomfortably entrenched mindsets with about half of the Indian population compromising on their eyesight by prioritising price (50%) and durability (48%) of bulbs over eye comfort, while making purchase decisions for light bulbs.

The situation is quite alarming considering the invasion of digital technology in our lives translating into longer screen exposure times, with almost 70% of Indians surveyed spending more than 6 hours a day in front of a screen and a similar number complaining of eyestrain! This also comes at a time as myopia hits record levels globally, with the World Health Organization predicting that one in two people will be short sighted by 2050, a vision emergency of sorts, in the not too distant future!

Ophthalmologists understand the gravity of the situation and are pulling out all stops to sensitise the general population to step up on their eye care quotient. They highlight a continued need to educate the public about eye care. In response to this situation the All India Ophthalmological Society has developed a number of proactive community oriented programs, guidelines and resources to enhance ophthalmic education amongst the public. The study of over 9,000 adults across twelve countries – India, China, USA, Czech Republic, France, Germany, Indonesia, Poland, Spain, Sweden, Thailand and Turkey – becomes even more relevant given the dire situation. It was commissioned to explore how quality LED lighting can help ameliorate the eye comfort problem amongst consumers. As per the findings of the study, 44% of Indians don’t visit an eye specialist on a regular basis while about three fourths on an average use weight (73%) and fitness (60%) as overall indicators of health. Clearly, eye care does not rank at par with other perceived health metrics. Quality lighting is not only related to longevity, but is also incredibly important when it comes to ensuring our eyes aren’t strained and feel comfortable. people should choose high quality lamps that are comfortable for their eyes.

PHILIPS LIGHTING RESEARCH

• While 49% adults in Mumbai agree that light quality affects their eye sight, only one in five (21%) will opt for lighting that is comfortable for their eyes

• Almost half of adults in Mumbai consider durability (47%) and price (45%) of bulbs over comfort for their eyes, while making purchase decisions

• More than half (53%) of adults in the city don’t regularly get their eyes checked; eye care does not rank at par with other perceived health metrics such as managing weight, fitness levels and skin care

Want to write for InnoHEALTH? send us your article at  magazine@innovatiocuris.com

Read all the issues of InnoHEALTH magazine:
InnoHEALTH Volume 1 Issue 1 (July to September 2016) – https://goo.gl/iWAwN2 
InnoHEALTH Volume 1 Issue 2 (October to December 2016) – https://goo.gl/4GGMJz 
InnoHEALTH Volume 2 Issue 1 (January to March 2017) – https://goo.gl/DEyKnw 
InnoHEALTH Volume 2 Issue 2 (April to June 2017) – https://goo.gl/Nv3eev
InnoHEALTH Volume 2 Issue 3 (July to September 2017) – https://goo.gl/MCVjd6
InnoHEALTH Volume 2 Issue 4 (October to December 2017) – http://amzn.to/2B2UMLw
InnoHEALTH Volume 3 Issue 1 (January to March 2018) – https://goo.gl/fksdQx

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Last year May 24-26, 2017 was big startup event Latitude 59 in Tallinn,Estonia. I attended the event and got a flavor of the startup scene and healthcare sector discussions were held. I aligned my visit to Estonia along with the visit of my meeting with CBHEALTHACCESS delegates, innovative healthcare companies from Finland, Sweden, Estonia and Latvia.

I could witness many startups and meet some friends. At any point in the premises of the conference there were over 1000 people and all engaged about future trends and opportunities. One way to know future is always by observing what problems best startups are engaged in solving. I could witness many biotech (genetics) based startup trying their hands on personalized medicine and new age diagnostics platform. Also, interesting was the cyber security companies.

One cyber security startup from Switzerland, OneVisage, that attracted my attention was working on 3D face scanning as authentication mechanism and looked promising for applications like online banking with your own face as your password. Estonia in general has made great advances in two areas, one that of e-governance including e-health and the other cyber security. Hence, it was no surprise for me to see both kind of startups flocking in conference and building upon the existing good work happening in that country. The other exciting thing to see was the countries collaborating and there were many international visitors including from India. Japanese and Finnish presence was quite visible.

There was also heavy promotion of e-residency program with some exciting announcements about easier account opening with a Finnish provider. It lured me also to try my hands on registering a company and post conference it took me only few minutes with the help of some local friends to register a company! Although, I am yet to make it fully functional, but that was already something for me.

The highlight for me was the healthcare session on the second day, which had a keynote by Nicky Hekster from IBM Watson. Nicky started by asking everyone in the room to standup and asked first those who have been to a hospital in last six months to sit down or someone in their close family. Next, he asked if they knew someone in friends/relatives who have been to the hospital. To my surprise there were only 2-3 people standing in the room  which had over hundreds of people. This was a master tactic to drive the point home, that healthcare matters to all.

Followed by the keynote was a panel discussion, which comprised of panelists from USA, Finland, Germany, Italy, Netherlands and Estonia. They were healthcare practitioners, investors, incubators, startups and large company representatives. The session was interesting and demonstrated that how international best practices sharing and collaboration is need of the hour cutting across all type of stakeholders. I really enjoyed my two days not just in the conference but also in after parties with loads of intellectual discussions. Look forward being there again next year!

Want to write for InnoHEALTH? send us your article at  magazine@innovatiocuris.com

Read all the issues of InnoHEALTH magazine:
InnoHEALTH Volume 1 Issue 1 (July to September 2016) – https://goo.gl/iWAwN2 
InnoHEALTH Volume 1 Issue 2 (October to December 2016) – https://goo.gl/4GGMJz 
InnoHEALTH Volume 2 Issue 2 (April to June 2017) – https://goo.gl/Nv3eev
InnoHEALTH Volume 2 Issue 4 (October to December 2017) – http://amzn.to/2B2UMLw

Connect with InnovatioCuris on:
Facebook: https://www.facebook.com/innovatiocuris
Twitter: https://twitter.com/innovatiocuris
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