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Tracking patient access metrics will ensure better medical practice that is reliable, consistent, and effective. It is essential to track correct metrics that will prove helpful to do this. By tracking valuable metrics, you can build up the health system economy and provide better care with adequate medical support. This guide shall talk about the important patient access metrics you should track in 2022.

Medical Practice Efficiency: Track Patients That Prefer Self-Scheduling

Tracking the number of patients who self-schedule appointments will help create an efficient system. Ideally, you should track the number of appointments made online each day. Deduce any changes too. Look at the days and times that most appointments are booked and act accordingly. Once you have a particular algorithm, you can arrange for medical staff to address these people accordingly. This will make appointments less hectic, more organized, and more productive.

If you do not have an online booking option available, we recommend that you start offering one. You can do so by launching a website and creating a form. Patients can use these forms to provide information to request a call.

Patient Scheduling and Appointments: Canceled Appointments

It is crucial to track canceled appointments. This can help you deduce why certain patients are backing away. There could be several reasons for this.

Tracking all data will allow you to derive a possible pattern so that you can eradicate the problem. Try to fix these issues if you are able to identify them to prevent patients from canceling in the future. You can also ask your patients for a reason by directly calling them. However, they may not be able to tell you the precise reason most of the time. Try to be understanding and supportive. It is always good to offer them another appointment if they are interested.

Patient Satisfaction and Engagement: Survey Responses

Survey responses contain essential information that must be tracked to improve your healthcare system. A proper survey contains information on the patient’s entire experience. It ideally has feedback, concerns, and suggestions for improving the system. You should also track the number of surveys and create insights. This could be in simple tables, graphs, or charts. These will allow you to identify similar patterns, identify issues and solve problems.

Update your system accordingly to receive more positive feedback the next time around. It is also a great idea to practice good patient communication and notify your staff about things they should change to please the patients. Some people may ignore the surveys and not choose to fill them out at all. In that case, you can call, message, or email them and tell them how this helps you improve. Alternatively, you can ask customers to fill out survey forms while checking out.

Patient Online Presence and Leads: Website Traffic

Website traffic needs to be monitored weekly or monthly to identify the online presence of patients and leads to your website. Using free tools like Google Analytics is a convenient way to get insights.  If you are very serious about your online strategies, you can hire professionals. A digital marketing consultant can help you apply specific marketing techniques to help you learn more about the traffic to your site. They will also help you deduce how long each person spends on your website before exiting. You can also ask them to provide you with bounce rate and patient journey on the website.

The analytics can help reduce even better marketing strategies. You will be able to identify what your patients are looking for in an online portal, and you can then provide them with the required information by updating the website. Ensure you have good customer support on your site so that any issues can be communicated easily by visitors. Redesign and simply your website if you feel that your patients prefer on-call booking or first-come, first-serve appointments instead.

Patient Online Presence and LeaEngagement and Revenue: Point-of-Service (POS) Collections

Tracking point-of-service or POS collections help you analyze what percentage is cut off in taxes and needs to be paid to other services. You can also track data on how these additional charges are acquired from the patient and how long it takes you to collect them if they are not charged the medical fee. Tracking POS data will help you perform smoother transactions, calculate finances, and cut fee collection costs.

Final Thoughts

There are several other metrics you can track to improve your healthcare system. We have only discussed five important ones above. It is vital to keep your system up-to-date using the information collected from patient access metrics. Collecting this data will help you improve the medical system, increase customer satisfaction, generate better profit, and stand out amongst competitors.

Credit: Photo by pixabay

Composed by: “Martin william”

InnoHEALTH magazine digital team

Author InnoHEALTH magazine digital team

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